APCERSSH-2025

Siva K. Balasubramanian serves as Associate Dean and Professor of Marketing at Illinois Tech’s Stuart School of Business. He also holds the Harold L. Stuart Endowed Chair in Business, and serves as the Director of Stuart School’s Management Science and Analytics Programs and Faculty Review. His career as a manager, educator, and academic administrator includes service at multiple institutions. He has taught at the University of Iowa, University of Alberta, and Maastricht School of Management. Prior to joining the Stuart School of Business, he served as Henry J. Rehn Professor at the College of Business, Southern Illinois University, Carbondale. Before entering academia, Balasubramanian worked for several years as a marketing/sales executive. In addition to teaching undergraduate, master’s, and doctoral courses on campus, he frequently conducts business seminars for senior corporate executives in the United States and abroad. Additionally, he serves as a business consultant to clients ranging from large corporations to government agencies. Balasubramanian is the recipient of the prestigious Fulbright Research Chair award, in addition to several competitive research grants. He serves as a member of the editorial board at leading journals (Journal of Advertising and International Journal of Advertising) and regional editor for North America for the British Food Journal. His research interests focus on artificial intelligence, social media, marketing communications (with an emphasis on product placements and public policy issues), diffusion of new product innovations, and advanced research/measurement tools in marketing. His published work is interdisciplinary and integrates the marketing perspective with other disciplines such as finance, management, production/operations, communication, psychology, agricultural economics, supply chains, finance, or healthcare . His work has appeared in leading academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Journal of Business Ethics, Information & Management, Journal of Advertising, International Journal of Advertising, Journal of Consumer Affairs, International Journal of Production Research, International Journal of Consumer Studies, Journal of Agricultural and Resource Economics, Journal of Forecasting, and Journal of Personality Assessment. His research has received funding from private foundations, nonprofits, business firms, and state agencies.

He is an educator fully committed to touching the lives of his students through excellence in the teaching profession. At present, he is a faculty member in the Department of English and the College Secretary/Associate Dean in the College of Arts and Humanities at Benguet State University, as well as an adjunct professor in the Graduate School Program, College of Arts and Sciences at University of the Cordilleras. He holds a bachelor's degree in secondary education with a specialization in English (dean’s list) from Saint Louis University, a license in teaching in the Philippines, an international license in teaching English awarded by the American Licensing Authority for International English Teaching, a diploma and a master certification in Teaching English to Speakers of Other Languages (TESOL), and a certification as a Neuro-Linguistic Programming (NLP) practitioner. He obtained his Master of Arts in English as a Second Language (Magna Cum Laude) and his Doctor of Philosophy in Language Education (Magna Cum Laude), both of which from University of the Cordilleras. He has recently completed his second doctorate degree in Development Education from Central Luzon State University. This time, he is taking his second master’s degree in Development Communication from Benguet State University. He is a Research Fellow at Shinawatra University, Thailand, has published research articles in refereed internationally indexed journals and Scopus indexed journals available on Google Scholar, has presented in regional, national, and international research conferences, and is currently working on research articles with fellow educators towards publication. Finally, he has been an invited research reviewer in internationally refereed journals and conferences.

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